Producing a continuous stream of marketing content, especially for B2B companies, can be challenging. However there are ways to make your life easier, simply by repurposing the material already being created as part of your PR strategy and giving it a new lease of life on the social web. By reinventing your existing content – for example, your previously issued press releases, news stories or whitepapers – you not only take away the pressures of regularly creating brand new content but also establish a new route for customers – existing and prospective – to find the original content.
“A life worth living, is a life worth recording.”
Although some people do ‘record’ far too much, I like to think of this quote as an advocate for social media. It also justifies my scrapbooking habit.
This is amazing. It is known.
“Replicate behaviour that is already happening. Mirror the social to the existing behaviour. What does a family do in their own home and how can you replicate that through social.”
A fantastic closing statement from Barry Pilling (Telegraph Hill) on recent BBC CoP Show, Online and Social Media in TV. The whole podcast is certainly worth a listen but this comment in particular, really struck me. Online conversations and social networks would be a lot less chaotic if people actually saw it as an extension of our usual social habits – the method of the communication may be changing but our approach needn’t do. It’s the cocktail party idea all over again.
Brands, take note!
A few weeks have passed since Peter Capaldi was announced to play the 12th Doctor and in that time I have found myself answering the same question repeatedly : What do you think of the choice?
Every time I have caught with a friend for the first time since the announcement they have asked me THE question – whether they watch the show or not. Even someone I haven’t spoken to in a few months got in touch purely for this conversation. As a result, my answer has become so rehearsed that I thought it worth noting it down.
First and foremost, I am not ready for Matt Smith to leave. I still don’t think we have seen everything he could do with the Doctor and am pretty sure this was a decision from the top, who wanted a regeneration in the anniversary year for added publicity. But it is happening, he is leaving and a very different man has been chosen for his replacement.
So, about this new man. If you had read my Who for Who post then you may think this casting – another white male – would have come as a disappointment. I do admit that when I heard the rumours initially, I did feel it was a little predictable but having now thought about more, I’ve come to the conclusion that this is some of the bravest safe casting I’ve seen in awhile.
The show has grown exponentially since its 2005 revival and that growth is in no small part due a considerably larger female audience that the show hasn’t previously enjoyed. While this may be due to the fact genre fiction has become marginally more social accepted in the past years, the casting of a couple of pretty attractive male leads has hardly harmed the show. Now, not all of us New Who fans are shallow enough to ditch a show due to the looks or age of its leading man – personally the change is one my favourite parts of the show – but a number of my friends stopped watching after Tennant left and I’ve seen others online threatening the same with Matt. Having built Who up as a sizeable franchise, especially in the States, on the back of youngish attractive leads, the casting an older, slightly awkward looking man is, in my opinion, a brave decision by the showrunners.
As for the man himself, Capaldi will be the first Doctor of whom I am already a fan of their work. I had only seen Tennant in Harry Potter by the time he took on Who and Smith in one theatre production, whilst the rest have always been the Doctor before anything else for me. As a massive fan of The Thick of It and one of the few still raving about Torchwood: Children of Earth, I am very aware of Capaldi as an actor and his range. I have feeling this may be a tad jarring for me when we finally get round to seeing the regeneration. On the other hand, his previous performances have been so incredibly brilliant that there is no fear that he may screw it up!
One thing I was hoping for after the announcement was a confirmation on his accent. Who has got so very middle class, and even a bit hipster, since Moffat took over the reigns, and I just thought it would be great to see some more variety again – see Series 1. As it turns out, we may be in luck!
— Kelly Fogarty (@Kelly_Fogarty) August 21, 2013
So those are my lengthier than I anticipated thoughts on the 12th Doctor casting and I would love to hear yours too. Do you think Capaldi is the right man for the job?
Mere minutes after posting that sodding cat on hoover thing, I listened to the Empire podcast and was alerted to the mysterious video that had recently been uploaded onto the YouTube channel of J.J. Abrams’ production company, Bad Robot.
The video, entitled Stranger, has no description to go with it or any indication of what it is actually for (my money is on a book trailer) and seen as there is still no explanation, I thought I’d chuck it up here for anyone who might have missed it.
Special mention for video(s) of the week goes to BBC’s Atlantis and its Tumblr page full of cheeky sneak peeks.
A random piece of mid-week fun. Only a few hours left to vote so get on it Potter fans!